A clothing line for multiples, by a triplet mom. And this is her story.
Winnie used to be a busy career woman - an international marketer who traveled the world. She managed skincare and CPG brands such as Nestle, McCommick, Lawry's, to name a few. She graduated with B.S degree in Psychology from the University of Singapore (ranked #1 in Asia, #26 in the world), and was on her way to complete postgraduate MBA from the University of Adelaide - Australia in 2009, when she was diagnosed with PCOS (infertility caused by hormone imbalance, which affects 1 out of 10 women). So, she gave up her hectic career and lifestyle.
Because, nothing is more important than building a family.
While receiving fertility treatment in 2010, she worked from home and founded AshburyMall.com, a fashion Ecommerce site which alleviated the industry standard of "blogshop" (a norm for online fashion store then), into sophisticated "online trendsetter" by the turn of the century. She partnered with beauty pageant finalists (Miss Universe Singapore, Miss Earth Singapore, etc) and teen celebrities to produce high fashion photos. She sourced for unique pieces from all over the world (USA, UK, HK, Korea, etc) and even designed and produced her own label "Ashbury". Her online brand was featured twice in SEVENTEEN magazine within 3 months, attracted 24 thousands Facebook fans within 6 months, and she was invited to be a business guest speaker by one of the top Singapore college.
By 2011, God answered her prayer. She was blessed with a set of triplets in the year of the lunar rabbit.
Asher, Brayden and Charlotte were born 1 minute apart at 35 weeks. Shortly after the triplets celebrated their first birthday in 2012, they left their homeland Singapore, a tiny cosmopolitan island in Southeast Asia and relocated to Hollywood. While looking after her toddlers, Winnie was approached by one of the Singapore's national newspaper to be a columnist and she shared her parenting joys and tips on a weekly basis. Her YouTube channel featuring the triplets soon attracted over 23 millions views and 12 thousands subscribers! (For more of Winnie's adventure in conquering PCOS and their exciting life in USA, click BLOG links above.)
In 2013, Winnie further pursued her dream and took up an AA degree from the prestigious FIDM - Fashion Institute of Design & Merchandising (filming of Project Runway). A year of intensive study & mentorship in Apparel Industry and Management, and 2 years of working in the LA fashion district later, she had traveled across USA and participated over 10 fashion trade shows in New York, Chicago, Vegas, Dallas and Atlanta. By June 2016, Winnie is ready to embark on a new journey. She started her own kids fashion line - Winnie Triplets.
Her mission statement? Children are Gifts from God (Psalm 127).
If you are given a choice to choose career or family, always choose the latter.
Because "Every Wise Woman Builds Her House" (Proverbs 14:1).
It is Winnie's mission to focus on what children and moms need, and to always bring stylish, unique and charming children's clothings to you and me.